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Understanding Customers Through Analytics
A little while ago, Software Advice — a BI technology reviews site — put out a piece on their blog titled “David Norton’s 4 Secrets to Understanding Customers Through Analytics”. It’s a good read, if...
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Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty...
This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://www.infotrellis.com/insight.php Why Should I Change My Loyalty Program? Hotel industry...
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Hotel Industry Walletshare Reclamation with Customer ConnectId
When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly...
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Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with...
This article was featured in the September 2014 edition of Loyalty 360‘s Loyalty Management magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the...
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Retailers’ Successes and Struggles with Big Data in 2014
“Recent research by McKinsey and the Massachusetts Institute of Technology shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and...
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